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The U.M. Post

Monday, October 13, 2008

Students By Day, Bakers By Night

By Yeongru Wong

Petaling Jaya: A rumbling tummy has made four students from University Malaya come up with the idea of selling cupcakes to raise funds for their study trip to Perth scheduled for the end of the year.

This group of students call themselves The Midnight Oven due to their tight schedules during the day, forcing them to bake the cupcakes in the middle of the night. Since the cakes are baked at that time, the cakes are still fresh by the time they are sold.

“We’re basically a bunch of students from the Education Faculty of University Malaya trying to raise funds for a study trip to Perth, Australia. While cracking our heads on just how best to achieve our goal, our tummies grumbled and our sweet tooth tingled and voila! We thought: Cupcakes!” said Shobana, when asked how they came up with this idea.

The team consists of Sean Ooi, Shobana Seelan, Stephen Hoh, and Wong Yeong Ru. The cupcakes are carefully baked, monitored and sold by these third year TESL students.

The Midnight Oven has been in business for more than a month, and their customers include airlines and expatriates.

“The cakes are delicious. There will definitely be more orders to come”, said Josh, a happy consumer who was present during the interview.

The types of cupcakes currently available are Choco Loco, which are Mississippi Mud cupcakes with chocolate Ganache; Sunflower Cups, which are orange poppy seed cupcakes with cream cheese icing; and Apple Caramel, which are apple cinnamon cupcakes topped with caramel.




(Fresh from the Midnight Oven: (from left: Choco Loco, Sunflower Cups, and Apple Caramel)

Interested in getting some cupcakes? For more details surf http://midnightoven.wordpress.com/ or visit Mont Kiara's Fiesta Night Market every Thursday.


Pictures courtesy of www.ashacarlos.com

3 comments:

Sean Im said...

the cupcakes look yummy...save some for me :P perhaps try artistic/creative packaging to increase marketability (that way you'd have the option to sell it in a pack of 4 or something instead of individual ones..or u could give special 'promotions' for it?) XD
oh yeah, what about personalising the cupcakes? (pictures, personalised messages, or even fortune-telling cupcakes as opposed to fortune-telling cookies) ;)

Anonymous said...

Great that you liked it... Probably u can order from us then:)

Anonymous said...

Wow, looks good, i think its a good venture! Plus food, especially happy colorful food brings joy to people!